A Minute with Flippin’ Fabulous

Flippin’ Fabulous is a newly opened boutique in downtown Waukesha. The store showcases refinished furniture, home décor, apparel, accessories, and gifts – all handmade by talented local and national artisans.

Check out what owner Jessica Smith has to say about her already well-loved Waukesha store.

What can't customers get enough of at Flippin' Fabulous?

Right now, our most popular pieces are handcrafted wood signs and Wisconsin-themed products. But honestly, there are so many things patrons fancy. Favorites evolve as new items come in.

Another big draw that keeps customers returning is not just what we sell. It is the welcoming atmosphere guests feel when they walk through the door. Flippin’ Fabulous is a labor of love, and the store’s vibe tells that story.



What's your favorite part of running your own business?

I adore meeting people face-to-face and connecting with the community. I’m always in the shop and enjoy getting to know people. We have regulars who come in and routinely comment on the remarkable selection and how it changes often. Making my guests happy feels fantastic.


Why should people visiting the Waukesha Pewaukee area stop at Flippin' Fabulous?

We provide a cozy, welcoming, one-of-a-kind shopping experience with high-quality and reasonably priced products.

Decorating your home? Flippin’ Fabulous works with customers to find unique and trendy home décor pieces. Classes, workshops, and design consultation services are also available.

It’s not just a house – it’s your home. Make it fabulous!

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